We are rock ‘n roll stars and we are bringing awareness: Presentation by Hilde van den Bulck at the Faculty of Arts and Social Sciences, University of New South Wales, Australia.
American rapper Jay-Z travels to Angola to raise awareness for the lack of clean water in the developing world, Angelina Jolie’s pre-emptive double mastectomy ignites debates about and encourages women to consider breast cancer testing, and Flemish celebrities lend their face to a poster campaign aimed at increasing acceptance of people living with HIV/AIDS.
Today, the ‘celebrity without a cause’ has become an anomaly as we have become accustomed to celebrities serving as figure heads, ambassadors or lobbyists for social, political, humanitarian, health, ethical and other issues. At the same time, their views and behaviours provide media and audiences with inroads to discuss such issues.
Taking a communication studies and interpretative perspective, this presentation looks at the various ways in which this mediated communication through celebrities’ views and actions can be understood from the point of view of the celebrity industry, the media, audiences and society.