Anna Wagner

Health Narratives

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Anna Wagner

Research assistant, Augsburg University

Department of Media, Knowledge and Communication

Background

Anna Wagner obtained both her bachelor’s and master’s degree in Media and Communication, at the University of Augsburg. She currently works as a research assistant at the Department of Media, Knowledge, and Communication at the University of Augsburg.

Expertise

Anna’s research interests in the field of health communication are focused on selective exposure to and effects of mass media health messages. She is especially concerned with effective strategic message design; as well as potential defensive reactions to health communications, their consequences, and ways to minimize them, e.g. through the use of narratives.

Keywords

Health communication, persuasion, selective exposure, media effects, defensive reactions

Key publications

Sukalla, F., & Rackow, I., & Wagner, A. J. M. (2015). Überwindung von Ambivalenz und Reaktanz im Kontext der Organspende – Sind in Narrationen eingebettete Informationen, die spezifische Ängste ansprechen, die Lösung? In M. Schäfer, O. Quiring, C. Rossmann & M. R. Hastall (Hrsg.), Gesundheitskommunikation im gesellschaftlichen Wandel. Baden-Baden: Nomos.

Hastall, M. R., & Wagner, A. J. M. (2014). Direkte, indirekte und moderierte Wirkungen von Gesundheitsbotschaften: Konzeptionelle Überlegungen und empirische Analysen. In E. Baumann, M. R. Hastall, C. Rossmann & A. Sowka (Hrsg.), Gesundheitskommunikation als Forschungsfeld der Kommunikations- und Medienwissenschaft. Baden-Baden: Nomos.