Anja Kalch

Health Narratives



Anja Kalch

PhD student
Augsburg University

Department of Media, Knowledge and Communication


Anja studied Communication Science and Social Science at the University of Erfurt. Her master thesis focused on effects of narrative health prevention messages embedded in a narrative television context. In 2010 she worked as a research and teaching assistant at Zeppelin University Friedrichshafen. Since October 2010 she is research and teaching assistant at the University of Augsburg at the Department of Media, Knowledge and Communication.


Anja is interested in cognitive and affective effects of narratives, especially in health messages. In her PhD project Anja focuses on the form and effects of personal experiences in health prevention messages.


Health communication, narrative persuasion, persuasive communication


Bartsch, A., Kalch, A., & Oliver M. B. (in press). Moved to Think. The Role of Emotional Media Experiences in Stimulating Reflective Thoughts. Journal of Media Psychology.

Kalch, A. & Bilandzic, H. (2013) What is a good context for a narrative health message? The role of film context, narrativity of the PSA and narrative engagement for health message effectiveness. Paper presented at the annual conference of the international communication association, London, UK.

Kalch, A. & Bilandzic, H. (2013). Mehrmethodendesigns in der Kommunikationswissenschaft. In W. Möhring & D. Schlütz (Eds.), Handbuch standardisierte Erhebungsmethoden der Kommunikationswissenschaft. Wiesbaden: VS-Verlag.